Restaurants use Facebook to connect to customers

11/10/2008 | Advertising Age (tiered subscription model)

Quickservice chains are finding ways to connect with young customers who are used to communicating with their mobile phones or through social-networking sites such as Facebook. Pizza Hut is rolling out a Facebook application that will enable users to order the chain's food without exiting their profile pages. Some Subway franchisees offer ordering by text or through iPhone apps.

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