Web 2.0 may be cool, but e-mail is still king

11/10/2008 | ClickZ

Although digital technology and services continue to expand at a rapid rate, marketers should remember that e-mail is at the centerpiece of most users' online lives, according to Jeanniey Mullen, CMO of Zinio and founder of the Email Experience Council. "As the world continues to evolve, your target relies more on e-mail, now more so on mobile devices than at the desktop," Mullen writes. "But e-mail is still king. Respect the power of this channel to help create loyal and profitable consumer conversations."

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