Business owners start to embrace online review sites

11/10/2009 | Inc. online (free registration)

Business owners have criticized Citysearch, Yelp and other online review sites, but a recent survey found that they are among the most avid users of the sites. The survey found that 87% of small-business owner respondents had posted comments on the sites, while 63% of consumers had done the same. More than half of the entrepreneurs also said they found the review sites helpful when it came time to make a purchasing decision.

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