Column: Last-minute tips for holiday marketing

11/10/2009 | SearchEngineWatch.com

Carrie Hill, director of search strategies at Blizzard Internet Marketing, says that while it's late to be developing a holiday marketing plan, there are still steps online retailers can take to boost sales. Hill suggests investing in paid advertising, conducting an e-mail marketing campaign and trying a viral marketing effort, although they can be hit or miss.

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