Facebook official: Social search makes networks even more relevant

11/10/2009 | SmartBrief/SmartBlog on Social Media

Search engines' inclusion of social-media content will require businesses to become even better at targeting their content through search-engine optimization and direct marketing, Facebook's Brian Boland argues. "The ability to drive market research is unprecedented, as is the ability to really connect with people in a more relevant way through targeting," he says.

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