Häagen-Dazs continues honeybee campaign

11/10/2009 | Advertising Age (tiered subscription model)

Help the Honey Bees, a social-media campaign from Häagen-Dazs in partnership with ExperienceProject.com, is being extended. The campaign, set to end Sept. 28 but now continuing through the end of the year, seeks to educate the public about collapsing hives and their global implications.

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