Red Mango chief talks about brand discipline

11/10/2009 | Smart Business

Dan Kim, the founder, president and CEO of Red Mango, says establishing a strong brand and then not deviating from it is essential. "The success of the company is not going to be determined by short-term wins but really how well we position ourselves as a brand," he said.

View Full Article in:

Smart Business

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
VP of Video Content Distribution
Calkins Media
Levittown, PA
Administrative Assistant
Watco Companies
Los Angeles, CA