What a low profile costs you

11/10/2009 | CNNMoney/Fortune

When the going gets tough, too many leaders start to keep a low profile, writes Geoff Colvin. That's understandable -- managing a crisis doesn't leave much time for hobnobbing with customers and employees -- but the best leaders know that keeping up appearances is a vital part of their job. "Stand up and be seen," Colvin insists. "It's a simple yet powerful way for leaders to be effective."

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CNNMoney/Fortune