Brand relationships bring great power and great responsibility

11/10/2011 | Washington Post, The

The power of corporate branding is a two-way street, writes Diana Verde Nieto. Consumers define themselves through the brands they use, but that loyalty also comes with the expectation that brands will behave in a socially responsible manner that keeps with their image. "We rely on brands to reflect our values, and, given this, we expect companies to operate in a way that is worthy of our endorsement," Nieto writes.

View Full Article in:

Washington Post, The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
Arlington, VA
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY
Admissions - Assistant Director
The Art Institutes
Novi, MI