Food bloggers' conference to address values versus commerce

11/10/2011 | Los Angeles Times (tiered subscription model)

When food bloggers from around the world descend on Santa Monica, Calif., this weekend for the International Food Bloggers Conference, much of the talk will center on the question of sticking to your values versus writing what sells. "Do you need to care about Google [and getting Web traffic?] Or should you just be happy with writing about something you are deeply passionate about?" said co-organizer Allan Wright.

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