Research shows unease over how a business would use their personal information has caused almost 1 in 4 consumers to decide not to buy something, Karen Axelton writes. Businesses can make their customers feel more comfortable by using technology to secure their customers' personal information and explaining what they intend to do with the data, she writes. They should also limit their requests to the data they need for the transaction.
How to make customers comfortable sharing their data with you
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