Report: Mobile marketing ad spend will increase steadily

11/10/2011 | MediaPost Communications

Return on investment for mobile ad campaigns is growing steadily but still remains less than half that for desktop search, according to Efficient Frontier. But because of mobile's developing potential, ad spending on the platform is projected to grow to $4.4 billion by 2015 from $1 billion this year, according to eMarketer, with mobile seen as a key in driving foot traffic to stores.

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