Kate Spade's new ad in Google's Lightbox format introduces a scrolling ticker of products running below a video spot that showcases the products in a montage of uses by a single model. Clicking on a product takes the user to the brand's site for a quick purchase.
Kate Spade adds clickable purchases to digital video ads
SmartBrief Job Listings for Media
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NXP Semiconductors N.V.
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|Director of Digital Media and Marketing||
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Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
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|Director of Business Development - Denver/New York||