WPP acquires mobile-app developer Bottle Rocket

11/10/2013 | Adweek

WPP has purchased the mobile-applications builder Bottle Rocket for an undisclosed amount. The Texas company has made apps for National Public Radio, National Geographic, ABC News and NBCUniversal. Bottle Rocket is expected to help WPP provide "rich media development work for publishers that need scintillating user experiences in order to compete for eyeballs," writes Christopher Heine.

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