AT&T converts TV campaign into Web T-shirt success story

11/11/2007 | Adweek

AT&T has sold "thousands" of customized T-shirts over the past month from a microsite created by Atmosphere BBDO, based on AT&T's "Where do you live?" wireless service campaign. The site allows users to create their own "mashups" of three place-names, along the lines of the campaign's "Philawarepragicago" and "Virgicalimentoflagantonio."

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