Experiences that move consumers

11/11/2009 | Advertising Age (tiered subscription model)

Garrick Schmitt, group VP of experience planning at Razorfish, says it's digital brand experiences that are swaying consumers to buy and bond with a certain brand. In this opinion piece for Advertising Age, Schmitt writes: "Our challenge now, as marketers, is to make sure that our products and brands can actually live up to the experiences that we advertise."

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