Experiences that move consumers

11/11/2009 | Advertising Age (tiered subscription model)

Garrick Schmitt, group VP of experience planning at Razorfish, says it's digital brand experiences that are swaying consumers to buy and bond with a certain brand. In this opinion piece for Advertising Age, Schmitt writes: "Our challenge now, as marketers, is to make sure that our products and brands can actually live up to the experiences that we advertise."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY