In-person interactions still important

11/11/2009 | AllBusiness.com

While social networking is important to franchise achievement, in-person interactions should not be neglected. Pam Crespo, an Elements Therapeutic Massage franchisee, estimates she spends 20% of her workweek on face-to-face networking, and says her sales have doubled. Dina Dwyer-Owens, chairwoman and CEO of The Dwyer Group and chairwoman of the International Franchise Association, adds that networking is crucial for women franchisees in a competitive market, because it "saves us all time, energy and money."

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