Relative to its size and complexity, the CPG sector spends little on online advertising. In fact, revenue share actually declined 1 percentage point in the first half of 2009 compared with the same period in 2008. Still, many CPG executives anecdotally say digital budgets are growing -- fueled primarily by dollars shifting from traditional or offline media. To find out more about digital marketing and eMarketer's report "CPG Mobile Couponing" click here.
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