Sluggish CPG Online Spending


Relative to its size and complexity, the CPG sector spends little on online advertising. In fact, revenue share actually declined 1 percentage point in the first half of 2009 compared with the same period in 2008. Still, many CPG executives anecdotally say digital budgets are growing -- fueled primarily by dollars shifting from traditional or offline media. To find out more about digital marketing and eMarketer's report "CPG Mobile Couponing" click here.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY