Why ad networks are the new e-mail

11/11/2009 | Advertising Age (tiered subscription model)

Tod Sacerdoti, founder and CEO of the Brightroll video ad network, writes that online companies are creating ad networks in the way they offer free e-mail and other services. He believes the shift to networked inventory will calm the concerns expressed by some publishers that ad networks devalue their content and audience.

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Advertising Age (tiered subscription model)

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