Women drawn by Web scrip, survey says

11/11/2009 | Mediaweek

A new survey from Q Interactive indicates that 78% of the women who go online to play social-media games click on ads or sign up for promotions to get "virtual" currency. "One of the primary ways marketers can leverage [social media] interaction is through virtual currency," said Matt Wise, president Q Interactive.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY