How to maximize the social-digital Super Bowl for your brand

11/11/2010 | Advertising Age (tiered subscription model)

Marketers, to take advantage of the social-digital potential of this year's Super Bowl, should adopt the POEM strategy combining paid media, owned media and earned media, according to Pete Blackshaw, executive vice president of NM Incite. Among the keys are to ensure brands are prepared to engage their audience through their websites with real-time responses, to "nurture" positive brand advocates and to handle negative ones, and to make certain "brand latency" from earned media works to your advantage.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA