Don't make B2B social media trickier than it needs to be

11/11/2011 | B2B Lead Generation Blog

B2B marketers are increasingly frustrated by the social tools because they're complex and unpredictable, argues Zuzia Soldenhoff-Thorpe. Successful social media campaigns are built on a thorough understanding of the target audience, rely on consistent content and use rapid-fire tests to figure out what works, she notes.

View Full Article in:

B2B Lead Generation Blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA