Don't make B2B social media trickier than it needs to be

11/11/2011 | B2B Lead Generation Blog

B2B marketers are increasingly frustrated by the social tools because they're complex and unpredictable, argues Zuzia Soldenhoff-Thorpe. Successful social media campaigns are built on a thorough understanding of the target audience, rely on consistent content and use rapid-fire tests to figure out what works, she notes.

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