7 ways to convince your CEO that social media matters

11/11/2012 | ViralBlog

Many CEOs are still skeptical about the value of social media, writes Dave Thomas. To win them over, wheel out statistical evidence showing that your company's customers and rivals are already using social media, and point out that it's better to proactively engage in the chatter surrounding your brand rather than ceding control of the conversation to your competitors.

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