Coca-Cola to give its website a magazine-like feel

11/11/2012 | New York Times (tiered subscription model), The

Coca-Cola is reformulating its corporate website to make it appear more like a consumer publication. The new site will be called Coca-Cola Journey, reviving the name of an internal magazine that was published in the 1980s and '90s. Coke executives are promoting the change to a variety of articles and full-time staffers feeding the site as an effort to tell their "story."

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