How Facebook chatter can drive real-world sales

11/11/2012 | Advertising Age (tiered subscription model)

Facebook campaigns are potentially a powerful tool for retailers hoping to generate real-world sales, writes Dave Williams. The key is to create ads and special offers that Facebook users want to talk about and share with their friends, since studies show that the majority of Facebook coupons and discounts are used by people other than their original target. "The offers create more awareness when they are shared, and even better is that they work," Williams writes.

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