J.C. Penney to hand out coded buttons for holiday push

11/11/2012 | USA Today

J.C. Penney chief executive Ron Johnson says the retailer will not eschew sales on Black Friday and Cyber Monday, despite a strategy of moving away from discounts. However, buttons with codes that can be entered online to win contest prizes will be handed out in lieu of coupons. Year-over-year sales were down more than 26% in the third quarter.

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