Quirky John Lewis ads spawn customer-driven Twitter meme

11/11/2012 | Retail Week (U.K.) (subscription required)

U.K. retail giant John Lewis is a master at creating ad campaigns that people can't help talking about -- and now the chain's quirky ads have spawned their own Twitter meme. The social network's users are using the "#failedJohnLewisads" hashtag to poke fun at the retailer and offer up surreal ideas for the chain's next campaign.

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