Quirky John Lewis ads spawn customer-driven Twitter meme

11/11/2012 | Retail Week (U.K.) (subscription required)

U.K. retail giant John Lewis is a master at creating ad campaigns that people can't help talking about -- and now the chain's quirky ads have spawned their own Twitter meme. The social network's users are using the "#failedJohnLewisads" hashtag to poke fun at the retailer and offer up surreal ideas for the chain's next campaign.

View Full Article in:

Retail Week (U.K.) (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO