Target, Neiman Marcus amuse "Revenge" viewers with long-form ads

11/11/2012 | Advertising Age (tiered subscription model)

Target and Neiman Marcus were the sole sponsors of Sunday's episode of ABC's "Revenge," using the air time to create five long-form spots that weave a story-within-a-story aimed at promoting the retailers' holiday partnership. The show's writers, actors and set designers worked on the commercials, to ensure the story and social media tie-ins would appeal to the program's target audience.

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