Target, Neiman Marcus amuse "Revenge" viewers with long-form ads

11/11/2012 | Advertising Age (tiered subscription model)

Target and Neiman Marcus were the sole sponsors of Sunday's episode of ABC's "Revenge," using the air time to create five long-form spots that weave a story-within-a-story aimed at promoting the retailers' holiday partnership. The show's writers, actors and set designers worked on the commercials, to ensure the story and social media tie-ins would appeal to the program's target audience.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA