Why Disney put its CFO in charge of CSR

11/11/2012 | TriplePundit.com

Walt Disney Co. Chief Financial Officer Jay Rasulo is also the company's sustainability chief -- and he says combining the two positions makes perfect sense. Selling sustainability initiatives to investors is never easy, Rasulo says, but it's much easier to make the case for CSR when you're already in charge of the company's financial side.

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