Social media links can expand your audience for e-mails and elevate connections with customers, Caitlin Culbert writes. Marketers should make social buttons easy to access, specify how readers can interact and promote hashtags in the e-mail to encourage conversation. They can also send occasional e-mails devoted to promoting a social channel and use social networks to promote e-mail newsletters. "Strategies should integrate and complement each other, not stand at different sides of the table," Culbert writes.
5 tips for adding social media savvy to e-mail campaigns
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