ACA ads are all carrot, no stick

11/11/2013 | New York Times (tiered subscription model), The

Most state and federal ads promoting the health insurance exchanges make no mention of the tax penalty for not carrying health insurance. Massachusetts officials chose a similar positive sales strategy when the state implemented health care reform that included an individual mandate but eventually began to talk about the penalty as a call to action.

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New York Times (tiered subscription model), The

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