Campaign uses humor to promote birth control

11/11/2013 | New York Times (tiered subscription model), The

Havas Worldwide teamed up with BET Networks, the Ad Council, and the National Campaign to Prevent Teen and Unplanned Pregnancy on a pro bono birth control effort called "We Get You." The series of short, humorous videos promote the use of birth control and the contraception information site. The campaign targets 18- to 29-year-old black women.

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New York Times (tiered subscription model), The

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