Campaign uses humor to promote birth control

11/11/2013 | New York Times (tiered subscription model), The

Havas Worldwide teamed up with BET Networks, the Ad Council, and the National Campaign to Prevent Teen and Unplanned Pregnancy on a pro bono birth control effort called "We Get You." The series of short, humorous videos promote the use of birth control and the Bedsider.org contraception information site. The campaign targets 18- to 29-year-old black women.

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New York Times (tiered subscription model), The

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