Consumer discovery leads to compelling content

11/11/2013 | Eloqua

About 73% of business-to-business marketers in North America are producing more content than they did last year, according to the Content Marketing Institute. To ensure content is engaging customers, marketers should survey their target audience and interact with them through social networks and events, David Johnson writes. "Allowing your audience's feedback to dictate your corporate marketing objectives isn't a nice-to-have, it's a must-have," he adds.

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