Content personalization is at heart of Yahoo-Starcom deal

11/11/2013 | Adweek

Yahoo is joining with Starcom to develop original Web video, data-driven ads and personalized curation for Web users. More details aren't yet available, but the offering will be driven by data and personalization options. "We firmly believe in the power of the online video marketplace, and its ability to be more personalized, relevant and meaningful," said Lisa Donohue, Starcom USA's CEO.

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