Hallmark, Lifetime, ABC Family lean heavily on holiday programming

Hallmark Channel, Lifetime and ABC Family are among the cable networks that are using holiday programming blocks to attract marketers wanting to reach the entire family. Hallmark Channel's "Countdown to Christmas," which started Nov. 2 and brings in 30% of its yearly ad revenue, has recently added sponsors such as Dick's Sporting Goods and Sports Authority. Meanwhile, Lifetime's 450 hours of holiday content will feature seven new movies, while ABC Family is expanding its "25 Days of Christmas" to include the week leading up to New Year's.

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