J&J worries about brand control in the Internet age

Johnson & Johnson reportedly stopped supplying Amazon with some of its products earlier this year after issues with third-party providers selling expired or soon-to-be-expired packages of J&J's over-the-counter medications on Amazon's marketplace. Shipments of some products directly to Amazon have resumed in recent days, sources said. The situation highlights consumer-product makers' fears that the rise in online sales might lead to less control over their brand images.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief: