Low-cost marketing tips for small businesses

11/11/2013 | AllBusiness.com

There are a number of fairly inexpensive marketing strategies you can use to attract consumers' attention, writes Susan Payton. In addition to other tactics, you can build buzz by putting out white papers, running contests and getting active on Pinterest. "Don't center your Pinterest account around your own products, but rather images that portray the lifestyle of your brand," she advises.

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