Nature's Recipe creates a shareable gallery of pet-parent moments

11/11/2013 | New York Times (tiered subscription model), The

Nature's Recipe is pitching pet owners with a microsite that features digital scrapbooks of the most popular pet parents around the Web. The "Nature's Recipe for Moments" campaign from Digitaria contains socially shareable photos from collar cameras and features contests from Nature's Recipe. Pet bloggers were chosen because they "celebrate these everyday pet parents and the relationships they have," said Del Monte Foods' Gina Squara, director of digital strategy.

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