Norwegian Cruise Line to stick with one brand, CEO says

11/11/2013 | Travel Weekly

During an interview with Travel Weekly editor Arnie Weissmann at last week's CruiseWorld event, Norwegian Cruise Line CEO Kevin Sheehan said that the company does not plan to expand its brand offerings. "I don't want to create distractions for our team. We have so many opportunities with our brand," Sheehan said. Sheehan also pointed out that Norwegian's varied offerings such as family programs and luxury amenities can be viewed as different brands under the Norwegian Cruise Line name.

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