Opinion: Big Data "democratizes" online advertising

11/11/2013 | Guardian (London), The

The importance of ad exchanges and data mining to online advertising is drawing scientists to the industry who are far from the martini-wielding Madison Avenue stereotype of "Mad Men," writes Tony Evans. He embraces the transformation, noting, "The most significant change is that it has democratised online advertising; businesses of all sizes can use new technology and get hold of valuable campaign data."

View Full Article in:

Guardian (London), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL