Spotify and Bravo sign a cross-promotion deal

11/11/2013 | Adweek

Spotify has a signed a promotional partnership with Bravo to curate playlists for the November premieres of "The Real Housewives of Atlanta," "The Real Housewives of Beverly Hills," "Vanderpump Rules" and "Thicker Than Water." Playlists will be featured on Bravo sites and Spotify will have ads during episodes to promote the lists. Music gives Bravo "another creative dimension for engaging fans," said Executive Vice President of Marketing Ellen Stone.

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