Tesco waxes nostalgic with home-movie holiday spots

11/11/2013 | Adweek

Tesco's newest holiday commercial takes a look back at Christmases past via home movies of a family starting in the 1960s and taking them through the present day, set to a soundtrack of Rod Stewart's "Forever Young." "We wanted to show what a real Christmas is all about -- not a perfect, airbrushed one -- but the ones we recognize from our own lives," says marketing director David Wood.

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