WhiteWave to expand Horizon brand, CFO says

11/11/2013 | FoodBusinessNews.net (free registration)

WhiteWave Foods is considering an expansion of food and beverage products in its $750 million organic Horizon brand as early as the first half of 2014, WhiteWave CFO Kelly Haecker said. The brand's products, which include milk, cheese, yogurt, cream, butter, cottage cheese, cream cheese, sour cream and eggs, already have "very strong clout with moms, in particular, moms with younger families," he said.

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