Why a digital content strategy is essential to sales

11/11/2013 | MarketingProfs

Prospective buyers now expect strong content marketing and often research companies before making initial contact, making it even more important that marketers deliver strategic content digitally, writes Megan Myers. She also suggests using tracking metrics across Web properties to better understand prospects and personalize the sales pitch accordingly. "[I]f you don't know what your buyer is interested in, you need to find out," writes Myers.

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