Verizon Wireless targets AT&T Wireless users in new ads

11/12/2004 | NYTimes.com

Verizon Wireless launched an aggressive ad campaign yesterday that aims to prompt AT&T Wireless customers to switch to the rival mobile phone company. Running in regional newspapers, the ads appear to question the quality of service AT&T Wireless subscribers are getting after the company's acquisition by Cingular Wireless.

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