Burson-Marsteller embarks on branded-entertainment venture

11/12/2007 | Hollywood Reporter, The

Allscreen Studio is a new branded-entertainment company jointly owned by WPP PR agency Burson-Marsteller and veteran Hollywood producer Steve Haft, whose credits include "Dead Poets Society." The studio will focus on producing original content for the Web, mobile and other new media, along with broadcast and cable TV.

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