Column: User is in control, without "do-not-track" list

11/12/2007 | Bloomberg Businessweek

The brave new world of behavioral targeting doesn't require a new set of guidelines to protect user privacy; what's needed is a renewed commitment to existing rules for the Internet, according to attorney Christopher Wolf. "Informed consumers can, using the tools available right now on their computers and choices companies provide them, control the extent to which they are subject to behavioral marketing," Wolf writes.

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