IAB: U.S. Net ad sales up 25% in Q3

11/12/2007 | CNET · Brandweek

U.S. Web ad revenue in the third quarter continued its record growth, hitting $5.2 billion, a 25% gain over the same period last year, according to a report from IAB and PricewaterhouseCoopers. "The continued robust growth of the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising," IAB President-CEO Randall Rothenberg said in a statement.

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