Reebok asks endorsers to talk about themselves

11/12/2007 | NYTimes.com

Reebok's entertainment division is producing a branded interview show called "Framed" that features some of the footwear company's athlete endorsers paired with celebrity questioners. The six-episode show will air on the Independent Film Channel and will feature such pairings as baseball star David Ortiz interviewed by comedian Carlos Mencia and basketball standout Allen Iverson interviewed by singer Nelly.

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