Study finds growing demand for product reviews

11/12/2007 | Adweek

A study by PowerReviews and E-Tail Group found consumers increasingly are consulting consumer-generated reviews of products before making online purchases. The study also reports that 82% of "social researchers" -- frequent online shoppers who habitually seek out customer reviews before making a purchase -- said they found reading reviews more helpful than talking to an in-store employees.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY